Double A Studio / Beirut, Lebanon / Open for projects

Marketing
strategist & content
creator.

Double A Studio is the marketing & content practice of Alaa Al Arnaout — helping brands grow their digital presence through strategy, content, and social media that turns audiences into communities, and communities into results.

Dabketna Academy●Planist.ai●UDesigner.AI●Braini AI●Swiss Beauty Clinics●Tik Taouq●Food Bae●Kesserwani Home●DexGlobal●Al Woroud●Novel Sounds●
Alaa Al Arnaout

01 — About

It's Alaa. I've spent the last three years building brands across beauty, F&B, telecom, fitness, real estate, and AI — owning content strategy, campaigns, and social growth end to end.

My proudest chapter: taking Dabketna Academy from 7K to 220K followers in under a year — and watching that vision go international, from music videos in India to national TV. I move fast, write sharp, and lead the teams that make it happen.

What I do

Marketing & social strategy · Content creation · UGC reels · Account management

Top skills

Communication · Sales · Digital Marketing · Strategic Communications

By the numbers

220K

Instagram followers grown for Dabketna in <1 year

10K+

YouTube subscribers scaled through content strategy

50+

Qualified leads generated in a single week

7–10

Cross-functional team members led per client

02 — Selected work

Campaigns that
moved the needle.

Dabketna Academy — 14.4M+ views in under 30 days FEATURED

Keemya · Dance & entertainment

Dabketna Academy — 7K to 220K

Built and executed the full content strategy that took Dabketna from a local academy to an international name. Consistent storytelling, sharp scripts, and relentless publishing turned a 7K community into 220K in under a year — and racked up 14.4M+ views in a single 30-day window. The momentum led to music videos filmed in India, a national LBCI performance, and a hit collaboration with Al Shami on "Dwali."

RoleStrategy · Content · Scripts
Reach14.4M+ / 30 days
Result7K → 220K · +3,000%

AI SaaS · Content planning tool

Planist.ai — 10K users in 2 months

Owned the full launch engine for Planist.ai — from positioning and content strategy to UGC reels and paid campaigns across Google and Meta. The result: 10,000 users in just two months, turning a new AI tool into a fast-growing product with a clear, scroll-stopping voice.

RoleStrategy · Content · UGC
ChannelsGoogle + Meta Ads
Result10K users · 2 months
Planist.ai content campaigns CASE STUDY
UDesigner.AI — Grid & Ads that sell CASE STUDY

AI SaaS · E-commerce creative tool

UDesigner.AI — grids & ads that sell

Led content and social for UDesigner.AI, the tool that turns one product photo into a full grid of studio-quality posts. Through consistent content and UGC reels, the product grew a real user base — 4.5K+ users, ~5K projects created, and 9K+ Instagram grids generated.

Users4,576
Projects created4,967
IG grids generated9,172

Accounts I've grown

Real estate · Telecom · F&B · E-commerce · Beauty · EdTech · Homeware

Double A Studio

The studio

Double A Studio

The marketing & content studio founded by Alaa Al Arnaout — turning years of hands-on brand growth into results for clients, from strategy to shipped content.

03 — Services

How I can help.

01

Marketing & social strategy

A clear plan built around your goals, audience and platform — not guesswork.

02

Content creation

Reels, scripts and campaigns designed to stop the scroll and build a community.

03

UGC reels

Authentic, native-feeling reels that convert — scripted, shot and delivered.

04

Account management

End-to-end social management with a team that hits deadlines and exceeds targets.

05

Campaign planning

From concept to calendar — lead-gen and awareness campaigns that ship on time.

06

Marketing consulting

A second brain for your brand — sharp feedback and direction when you need it.

04 — Experience

Where I've worked.

Feb 2026 — Present

Account Manager

World of Business

Leading client accounts — owning strategy, content direction and the teams that deliver it.

Aug 2025 — Present

Freelance Content Creator

Double A Studio · Freelance

Founded as a student to share what I was learning; now a freelance studio applying that knowledge to real client wins across strategy and content.

Aug 2023 — Jan 2026
2 yrs 6 mos

Account Manager & Strategist

Keemya · Full-time

  • —Grew Dabketna Academy's Instagram from 7K to 220K in under a year and scaled YouTube past 10K subscribers.
  • —Designed lead-gen campaigns driving 50+ qualified leads in a single week.
  • —Directed creative production — copy, photography, videography and talking-head videos.
  • —Led cross-functional teams of 7–10 per client and trained incoming interns.

Jan 2023 — Mar 2023

Social Media Content Creator

WingWoman Lebanon · Internship

First hands-on role creating social content — where the content-creation craft started.

Handwritten first-impression note from Alaa's team

From the team

Account management isn't just about clients — it's about your team too. If your team feels supported and aligned, the client will too.

My colleagues' first impression of me, in their own handwriting — and honestly, that's what I care about most.

05 — Skills

What I bring.

Digital Marketing Content Strategy Social Media Growth Strategic Communications Copywriting & Scripts Campaign Planning UGC Reels Sales Team Leadership Creative Problem Solving Communication
ARArabic — Native
ENEnglish — Fluent

06 — Education

Learning.

Lebanese University

Marketing — Faculty of Economics & Business Administration

Thinking Creatively

Project Management Institute — Creative Problem Solving

Fashion Design

Mon Atelier Studio — Collection planning & design

07 — What they say

“When we first handled Dabketna, they had a vision to become international. Today, we can say we've achieved it — from music videos in India to national TV.”

On the Dabketna Academy growth journey

08 — UGC & Reels

Reels I've
created.

Scripted, shot and edited by Alaa — native-feeling UGC that turns AI products into scroll-stopping stories.

09 — Contact

Let's build
something
that grows.

alarnaout123@gmail.com → LinkedIn
Beirut, Lebanon — available for freelance & full-time © 2026 Alaa Al Arnaout